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Mythologies: The Complete Edition, in a New Translation, by Roland Barthes
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"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book―one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.
Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.
What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic―a lesson in clairvoyance that is more relevant now than ever.
- Sales Rank: #21784 in Books
- Published on: 2013-03-12
- Released on: 2013-03-12
- Original language: English
- Number of items: 1
- Dimensions: 7.76" h x .76" w x 5.53" l, .57 pounds
- Binding: Paperback
- 288 pages
Review
“Teacher, man of letters, moralist, philospher of culture, connoisseur of strong ideas, protean autobiographer . . . of all the intellectual notables who have emerged since World War II in France, Roland Barthes is the one whose work I am most certain will endure” ―Susan Sontag
“One of the great public teachers of our time, someone who thought out, argued for, and made available serveral steps in a penetrating reflection on language sign systems, texts --and what they have to tell us about the concept of being human” ―Peter Brooks
“With so much new material now included, this volume is not an unabridged reissue so much as a celebration anew.” ―Publishers Weekly
“Barthes was one of the major French critics of the 20th century, and this fuller translation will be of interest to English-speaking students of French and comparative literature as well as to cultural anthropologists.” ―Library Journal
“As this new translation and expansion of a seminal work by the French semiotician and philosopher demonstrates, Barthes remains ahead of his time, and our time, more than 30 years after his death.... It's remarkable that essays written more than a half-century ago, on another continent, should seem not merely pertinent but prescient in regard to the course of contemporary American culture.” ―Kirkus Reviews
About the Author
Roland Barthes was born in 1915. A French literary theorist, philosopher, and critic, he influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. He died in 1980.
Most helpful customer reviews
40 of 42 people found the following review helpful.
A must for old-school Marxists and modern rhetoricians
By Dr. G
In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality.
Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.
My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.
49 of 55 people found the following review helpful.
Myth and Narratives Alive
By TammyJo Eckhart
As scholars of folklore and mythology were looking at their own past as well as currently to explore the narratives of the past and of "primative" peoples, Roland Barthes was looking at the world around him in France in the 1950s to the early 1970s. Why are human beings drawn to folktales, fairy tales, mythic figures? Barthes discovers that this draw surrounds us everyday, used both commerically and unconsciously from the personas of professional wrestlers (who resemble those seen on American television today) to our discussions of public figures. Mythology, Barthes argues, is a vital and living part of our society but it is also one used without real understanding because it is so deeply ingrained in the human mind and heart. The essays are light so that the non-specialist can enjoy but deep enough that the scholar can see and understand the theory underneath.
39 of 44 people found the following review helpful.
Wonderful, and worth re-reading.
By frumiousb
When I finished this latest re-read of Mythologies I was initially struck by how funny it was. This was something of a big realization for me, stemming from a memory of burning brain cells with a furrowed brow, trying to understand what he was saying and being almost afraid to enjoy it. So there's one of the consolations for growing older for you-- I'm getting confident enough to really enjoy Barthes.
I'm not saying that I fully understand him yet. I'm not sure that I ever will. I think that "Myth Today"(the book's final and most central essay) still remains fairly firmly out of reach. But it's true that each time I re-read Barthes, I get something more out of it-- I manage to scale heights that I didn't think I would ever get to the last time around.
Isn't it the mark of a brilliant book that it grows with you?
Particularly recommended this time are the essays "Soap Powders and Detergents" and "Operation Margarine".
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